Головна / SEO for CMS Platforms / WordPress

WordPress SEO Services

We provide SEO services for WordPress websites: platform-level technical optimization, plugin configuration, speed optimization, taxonomy structure, and content. We know the CMS inside out and use its strengths to grow organic traffic.

WordPress can be a powerful SEO tool - if you know how to configure it right

Find out which hidden WordPress capabilities your site isn't using yet, and get a strategy that drives targeted traffic from search.

Get a free consultation

Why does a WordPress site need a specialized SEO approach?

WordPress is the world's most popular CMS, but popularity doesn't mean a site ranks automatically. The platform has its own quirks that need to be addressed.

WordPress's default settings often create SEO problems that are invisible to the owner but obvious to search engines.

/ Understand

Which default WordPress settings hurt SEO

Out-of-the-box WordPress comes with a list of issues: taxonomy-based duplicates, suboptimal permalinks, heavy default themes, and missing canonicals for archives.

/ Identify

Which plugins are slowing your site down

WordPress sites often run 30-50 plugins, half of which are unused but still load the database and slow down page speed.

/ Evaluate

Your theme's quality from an SEO perspective

Many popular themes ship with excessive CSS and JavaScript, poor semantic markup, and fail Core Web Vitals.

/ Check

Whether Yoast or Rank Math is properly configured

Just installing an SEO plugin isn't enough. Most sites use only 20% of these plugins' capabilities and miss out on major wins.

/ Find

WordPress-specific technical issues

Duplicates from categories and tags, broken pagination, robots.txt issues, suboptimal image handling - the usual pain points of WordPress sites.

/ Discover

Opportunities to extend functionality for SEO

WordPress lets you tackle complex SEO tasks through plugins and custom code: schema markup, multilingual SEO, and faceted navigation.

/ Build

A structure of categories, tags, and taxonomies that matches search demand

Solid architecture is the foundation of WordPress SEO. Categories and tags should map to search queries, not be a random collection of buckets.

/ Make

Technical decisions that won't break the site

WordPress lets you change a lot, but wrong changes can break your SEO. We know what to touch and what to leave alone.

What we offer

WordPress SEO services built on deep knowledge of the platform

With us, WordPress transforms from just a popular CMS into a finely tuned engine for driving targeted traffic.

Discuss your project

/01/

WordPress SEO expertise

We work with WordPress sites every day - blogs, corporate sites, WooCommerce stores, multilingual sites. We know the architecture, databases, plugins, themes, and every gotcha along the way.

/02/

Work without breaking your site

WordPress is sensitive to changes. A failed update or misconfiguration can break functionality. We work in a staging environment, test every change, and back up the site at every step.

/03/

Balancing plugins and performance

Every plugin adds overhead. We optimize the number and configuration of plugins so the site keeps the functionality it needs without sacrificing speed.

Which businesses are a fit for our WordPress SEO

Our approach fits WordPress site owners who want to get the most out of the platform and turn their site into a steady source of organic traffic.

Corporate WordPress sites that rank poorly despite having quality content

Blogs and media projects looking to grow traffic through systematic work on content and structure

WordPress sites that lost rankings after a redesign, migration, or theme change

WooCommerce stores that need deep technical SEO for their catalog

Multilingual WPML or Polylang sites with indexation or hreflang issues

Sites with large content archives that have accumulated technical issues over the years

When WordPress SEO isn't the right fit

We identify upfront when WordPress SEO won't deliver expected results. Sometimes the better path is to fix other things first.

The site runs on a low-quality, broken theme that can't be properly optimized

Hosting is too weak to achieve acceptable speed metrics

The owner isn't willing to update the WordPress core, themes, or plugins due to risk of breaking customizations

The site runs an outdated PHP version, blocking modern plugins and functionality

The business expects instant results without a technical preparation period

Site content is low quality and the owner isn't willing to rework it

The site's structure is so tangled it's cheaper to rebuild from scratch

There's no way to make changes to the theme code or functions.php

What's included in our WordPress SEO services

We work systematically across every layer of a WordPress site - from the core and database to content and links. Every area is aligned with the CMS specifics and leverages its strengths.

/01/

Technical audit of your WordPress site

A deep analysis focused on platform specifics:

state of core, theme, and plugins
database structure and optimization
server and PHP configuration
indexation errors, duplicates, canonicals

/02/

Speed and Core Web Vitals optimization

We tackle the main WordPress speed issues:

server-level and plugin-level caching
image optimization and lazy loading
CSS and JavaScript minification
eliminating render-blocking resources

/03/

SEO plugin configuration (Yoast, Rank Math, AIOSEO)

Deep SEO plugin setup tailored to your goals:

global settings for taxonomies, archives, attachments
title and meta description templates
Schema markup through the plugin
XML sitemap and robots.txt

/04/

Taxonomy structure work

Restructuring the site to match search demand:

category and subcategory logic
effective use of tags
custom taxonomies for your business specifics
removing duplicates by noindexing archives

/05/

Permalinks and URL structure optimization

Setting up clean, SEO-friendly URLs:

safely changing the permalinks structure
proper redirects from old URLs
removing categories from URLs when needed
transliteration for Cyrillic URLs

/06/

Content strategy for WordPress

Systematic content work on the platform:

content planning based on keyword research
optimizing existing posts and pages
internal linking via plugins and manually
working with WordPress formats: posts, pages, custom post types

/07/

Schema and structured data

Schema implementation across content types:

Article, Product, LocalBusiness, FAQ
BreadcrumbList across all page types
schema for custom post types
validation and error monitoring

/08/

Multilingual and international SEO

Working with WPML, Polylang, TranslatePress sites:

proper hreflang implementation
language-specific URL structure
canonicals and preventing duplicates
regional optimization

/09/

WordPress security and stability

SEO directly depends on the site's health:

protection from hacks and malicious code
regular backups before updates
uptime and error monitoring
updates in a staging environment

/10/

Analytics and reporting

Transparent results tracking:

GA4 and Search Console setup
custom dashboards in Looker Studio
monthly reports with recommendations
tracking by content type

How we handle WordPress SEO

Our WordPress SEO isn't just installing Yoast and calling it a day.

It's systematic work across every layer of the platform, from technical infrastructure to content strategy, where every decision takes WordPress specifics into account.

/01

/02

/03

/04

/05

/06

/07

/01

/ Audit and access

We get access to the site, hosting, GSC, and GA. Then we run a full technical audit focused on typical WordPress issues: plugins, themes, databases, duplicates.

/02

/ Setting up a staging environment

We test every change on a staging copy before pushing to production. This protects the live site from risk and lets us experiment safely.

/03

/ Technical foundation optimization

We work with the WordPress core: database optimization, server-level caching setup, PHP updates, cleanup of unused plugins and clutter.

/04

/ Setting up structure and taxonomies

We restructure the site to match search demand: categories, tags, permalinks, archives. We handle it with proper redirects so rankings stay intact.

/05

/ Content optimization and new pages

We optimize existing articles and create new ones aligned with keyword targets. We work with theme templates to ensure content displays correctly.

/06

/ Link building for your WordPress site

We grow the backlink profile considering the site structure: links to categories, tags, and individual posts. We monitor anchors through GSC and Ahrefs.

/07

/ Monitoring and regular optimizations

Each month we check site health, plugin and theme updates, and new Search Console errors. We adapt the strategy to Google and platform changes.

What you get from WordPress SEO

The result is a fast, technically clean, well-structured WordPress site that pulls in traffic.

You get a site that leverages everything WordPress offers and avoids the platform's typical pitfalls.

01

Fixed WordPress-specific technical issues

02

Optimized speed and Core Web Vitals in the green

03

A logical structure of categories, tags, and taxonomies

04

A properly configured SEO plugin with full site coverage

05

Steady growth in organic traffic and rankings

Our pricing

SEO service
pricing plans

Our pricing plans are based on a simple and transparent model: every client receives the same high level of SEO services, and the only difference between plans is the number of hours our team can dedicate to your project each month.

You choose the scope that matches your goals and growth pace

/01/ SEO Starter

Suitable for small projects and corporate websites

/02/ SEO Growth

Ideal solution for mid-size online stores and corporate websites

/03/ SEO Pro

For large online stores, SaaS platforms, and large content portals

SEO Starter

20 hours / 25$

500$/mo

This plan includes:

Small project (landing page, corporate site, small business)

Basic initial technical SEO audit + quarterly checks

Keyword research up to 100 keywords + basic content strategy

On-page optimization of priority pages

Basic linkbuilding (guest posts)

Rank tracking for TOP-50 keywords

Google Analytics 4: setup + monthly analytics

Communication via chat + monthly report

Suitable for landing pages, corporate websites, and small businesses that require basic SEO optimization and systematic work on organic growth. The team conducts an audit, optimizes key pages, works on technical factors, and builds a foundation for stable website development. The package budget covers team work only. Link placement costs, copywriting, and other expenses are paid separately by the client for full transparency.

SEO Growth

40 hours / 25$

1000$/mo

This plan includes:

Corporate site or online store

Full technical SEO audit + monthly technical monitoring

Keyword research up to 500 keywords + topic clusters + detailed content strategy

Full on-page optimization + template-based optimization

Linkbuilding: guest posts + niche edits + crowd + analysis of 3 competitors

Rank tracking up to 500 keywords + competitor comparison

Google Analytics 4 + comparative analytics across periods

Communication via chat + monthly report + 1 Meet call per month

This plan is designed for mid-size online stores and corporate websites that require consistent SEO work. The team focuses on technical optimization, site structure, content development, and link building to drive steady growth in organic traffic and sales. The package budget covers team work only. Link placement costs, copywriting, and other expenses are paid separately by the client for full transparency.

SEO Pro

70 hours / 25$

1750$/mo

This plan includes:

E-commerce, SaaS or highly competitive niche

Extended technical SEO audit + monthly monitoring + competitor analysis

Unlimited keyword research + pillar pages + full content roadmap

On-page + template automation + AI-friendly markup

Linkbuilding: tier-1 outreach + competitive link-gap for 5+ competitors

Unlimited rank tracking

Google Analytics 4 + custom events and conversions

Communication via chat + 2 Meet calls per month + quarterly strategy

This plan is designed for large online stores, SaaS platforms, and content-driven websites in competitive markets. Our team implements a full-scale SEO strategy including technical optimization, site structure development, content growth, link building, and analytics to drive sustainable traffic and business growth. The package budget covers team work only. Link placement costs, copywriting, and other expenses are paid separately by the client for full transparency.

Get started

Get WordPress SEO services for your site

Leave a request - we'll run a technical audit of your WordPress site, uncover hidden platform issues, and propose a strategy that delivers.

You'll walk away with a clear picture of your site's technical health and a step-by-step plan for search growth.

Schedule a meeting

Our case studies

Наша команда об'єднує експертизу, стратегію та AI-технології, щоб кожен проєкт приносив прогнозований результат.

/01/

E-commerce SEO Case Study: Auto Parts Store

Auto Parts

Auto parts store SEO case study: how a smart site structure, a strong semantic core, and step-by-step optimization of hundreds of thousands of pages delivered steady organic traffic.

Case details

/02/

SEO for IT Companies: Case Study

IT company

First, let's clarify what makes an IT company different from a regular one. Can you call any company that uses computer technology in its work an IT company?

Case details

/03/

SaaS SEO Case Study: Promoting a SaaS Service Internationally

SaaS

SaaS SEO case study: how a full technical audit, hreflang setup, and a steady backlink strategy helped an international SaaS service grow in Norway, the US, and the UK.

Case details

/04/

Cosmetics SEO Case Study: An Online Store Success

Cosmetics

Cosmetics online store SEO case study: technical audit, optimization of 500+ pages, and a steady backlink strategy delivered solid growth in organic traffic.

Case details

/05/

Google Ads Case Study: Auto Accessories Store, 485% ROAS

Auto accessories

Case details

/06/

Google Ads Case Study: Mattress Online Store, 448% ROAS

Mattresses

Case details

View all case studies

Команда

Our experts

At D&Team, we've brought together specialists who help businesses grow online every day. Our SEO experts, PPC specialists, analysts, and developers work as a unified team to deliver a steady stream of targeted traffic and measurable results.

Anastasiia

/PM manager/

Manages projects and coordinates the team to ensure effective strategy execution

Vyacheslav

/SEO Specialist/

SEO expert with 6+ years of experience in digital marketing and online growth

IIryna

/PPC specialist/

Paid traffic specialist managing high-performing advertising campaigns

Oleksii

/Developer/

Develops and improves website functionality, ensuring stable performance

Dmytro

/CEO & Founder/

Defines the agency’s growth strategy and oversees key areas of development

What our clients say

Client testimonials

We value transparency and open feedback. Below are testimonials from companies that chose D&Team as their partner.

We've worked with D&Team for over five years. For me they're not just a contractor or outsourcing - they're my team, just in a different office. Highly recommend.

Kareryna

/Marketer at Alfatech/

Our requirements change - and D&Team changes right along with us; we've found a reliable partner we trust.

Oleh

/Founder of Modulex/

In two years D&Team brought 80%+ of our keywords into the top and set up our ads effectively - highly recommend.

Yuliia

/Director of Versal beauty salon/

Very talented and experienced guys. I enjoyed working with them. Their communication was top-notch, they met all deadlines, and their skills were quite strong. We will continue to work with D&Team. I recommend them if you need an expert in Google CPC and SEO.

Aram Karapetyan

/CEO nftdroops/

I have been working with this team for a long time and am completely satisfied with their work. During our collaboration, they have helped take the website to a new level. I recommend the D&Team for collaboration.

Olga

/Shop owner/

A professional team with an honest and transparent approach to work. During our cooperation, we received many useful recommendations and clear explanations regarding the website’s development. Their expertise and responsibility for results are clearly noticeable.

Fabio

/IT manager/

D&Team are good SEO specialists. They did a good technical SEO audit of the site and turned it in on time. I recommend their cooperation.

Vlad

/Developer/

We use
only proven tools

Frequently asked questions

Below you'll find answers to the most common questions worth reviewing before we start working together

How is WordPress SEO different from SEO for other CMSs?

WordPress has a unique architecture with taxonomies, post types, themes, and plugins. That gives you flexibility but creates specific issues: category and tag duplicates, plugin overhead, conflicts between theme and functionality. WordPress SEO requires knowing these specifics and balancing functionality with performance.

Which SEO plugin is best: Yoast, Rank Math, or AIOSEO?

Each has its strengths. Yoast is stable and conservative - good for content sites. Rank Math is more flexible, with broader functionality in the free version, and handles schema well. AIOSEO is easy to set up and works well for smaller sites. We pick the plugin based on project needs, not a "one-size-fits-all" approach.

How many plugins can a WordPress site have without hurting SEO?

Quantity matters less than quality. 50 lightweight plugins can outperform 10 heavy ones. What matters: every plugin should be necessary, regularly updated, and shouldn't duplicate functionality. We regularly audit plugins and remove anything unnecessary.

Should I switch from a popular theme (Avada, Divi, Astra) to a custom one?

Not necessarily. Modern popular themes can have great SEO metrics when configured properly. The issue isn't the theme itself, but the excessive features turned on "just in case." We optimize the existing theme by disabling unnecessary functionality before recommending a replacement.

What do you do with duplicates from categories, tags, and archives?

It's a classic WordPress problem. The solution depends on the site type: for a blog - keep main categories canonical and noindex the tags; for media - use tags actively with canonicals; for a corporate site - often close archives completely. We choose the strategy after analyzing the content.

How does WordPress affect site speed and Core Web Vitals?

WordPress isn't inherently slow, but it has high requirements for hosting and configuration. Speed depends on the theme, plugins, database optimization, caching, and CDN. We achieve green Core Web Vitals on most WordPress sites through comprehensive optimization.

Is it safe to update WordPress core, theme, and plugins?

Yes, but the right way. All updates go through a staging environment first - we test functionality and only then push to production. We make a full backup before every update. This reduces risk to a minimum.

How does multilingual WordPress work and does it affect SEO?

The most popular solutions are WPML, Polylang, and TranslatePress. Each has its own URL architecture and hreflang implementation. We work with all three, setting up proper indexation, canonicals, and regional targeting. If the multilingual plugin is misconfigured, the site can have critical indexation issues.

Does WordPress need special hosting?

Yes. WordPress has specific technical requirements to work properly: enough RAM, an up-to-date PHP version, configured server caching, ability to create a staging environment, regular backups. Weak hosting creates problems with speed and Core Web Vitals, which directly affects SEO. We evaluate whether your current hosting handles the load and recommend the technical specs you need.

What if the site gets hacked?

A hacked site is a serious SEO problem: Google can show a security warning or remove the site from search. We audit the site, clean malicious code, restore from backup, harden security, and request a Google review. The faster we react, the smaller the impact on rankings.

WordPress SEO Services

Why does a WordPress site need a specialized SEO approach?

WordPress SEO services built on deep knowledge of the platform

Which businesses are a fit for our WordPress SEO

When WordPress SEO isn't the right fit

What's included in our WordPress SEO services

How we handle WordPress SEO

What you get from WordPress SEO

SEO service pricing plans

Get WordPress SEO services for your site

Our case studies

Our experts

Client testimonials

We use only proven tools

Frequently asked questions

SEO service
pricing plans

We use
only proven tools