Головна / Google Ads / Google Shopping Management

Ecommerce PPC Services

We set up and manage Google Ads campaigns for online stores: Google Shopping, Search, Performance Max, and Remarketing. We work with product feeds, campaign structure, and analytics to make your ads drive orders - not just clicks.

How much is your store overpaying for ads due to unoptimized campaigns?

Find out and get a strategy that lowers your cost per order and boosts ROAS.

Get a free consultation

Why does your online store need professional PPC management?

Google Ads for an online store isn't just launching a Shopping campaign. It's systematic work with product feeds, campaign structure, bidding, and analytics.

Properly managed ads attract buyers who are ready to purchase and pay for themselves from the very first weeks.

/ Understand

Which products and categories drive sales from ads

Our analysis shows which products deserve more budget and which are just burning money without generating orders.

/ Identify

Why your ads aren't paying off despite the traffic

The issue could be campaign structure, feed quality, irrelevant queries, or poor landing pages.

/ Evaluate

Product feed quality and its impact on performance

The product feed is the backbone of Google Shopping. Incorrect data, missing attributes, or poor images drag down ad performance.

/ Check

Whether your e-commerce analytics is set up correctly

Without proper transaction, revenue, and ROAS tracking, there's no way to gauge real ad performance or make smart decisions.

/ Find

Irrelevant queries draining your budget

Shopping and search campaigns often trigger irrelevant queries that rack up clicks but never convert into orders.

/ Discover

Top-performing products worth scaling ads on

Our analysis identifies products with the best spend-to-revenue ratio that can be scaled to grow sales.

/ Build

An effective campaign structure for your catalog

The right structure accounts for categories, margins, seasonality, and competition. It's the foundation for controlled scaling.

/ Make

Ad decisions based on real sales data

You see not just clicks and spend, but revenue, margin, and ROAS for every campaign, category, and product.

What we offer

Ecommerce PPC that drives orders and sales growth

With us, your store's ads work as a managed sales channel with transparent analytics and ongoing optimization.

Let's talk about your store

/01/

Ecommerce advertising expertise

We know the ins and outs of ecommerce advertising: product feed management, catalog segmentation, Shopping campaigns, Performance Max, dynamic remarketing. This isn't generic PPC - ecommerce plays by its own rules.

/02/

Full e-commerce analytics

We set up transaction-level tracking: revenue, ROAS, margins by category and product. You see real ad profitability, not just click counts.

/03/

Focus on profitability

We optimize campaigns by ROAS and margin, not CPC or CTR. The goal is maximum profit from your ad budget, not maximum traffic.

Which online stores are a fit for our PPC services

Our approach is built for online stores that need stable, profitable Google advertising focused on orders and ROAS.

Online stores already running Google Ads but unhappy with ROAS and cost per order

Stores with 50+ product catalogs that need systematic Shopping and Search campaign management

Ecommerce projects looking to scale ads without proportionally increasing cost per order

Stores launching Google Shopping for the first time and wanting to do it right

Online stores with seasonal peaks that need campaigns prepared and scaled on time

Stores switching PPC providers who want transparency, analytics, and a focus on sales

When ecommerce PPC isn't the right fit

We identify upfront when Google Ads won't deliver expected results for your store. This helps save budget and pick the right channel.

Products have no search demand on Google

Margins are too thin to cover ad costs

The site isn't set up to convert ad traffic into orders

The ad budget is below the minimum needed for data collection and optimization

There's no product feed or technical ability to create one

You expect perfect results from day one without a testing period

There's no way to promptly update prices, availability, and assortment

Ads are treated as a one-time launch, not an ongoing sales channel

What's included in our ecommerce PPC services

We cover every aspect of ecommerce Google advertising - from product feed optimization to product-level analytics. Each area is focused on driving orders and making your ad budget pay off.

/01/

Current campaign and analytics audit

We analyze your existing ads and setup:

campaign and ad group structure
conversion and e-commerce tracking configuration
traffic and search query quality
performance by category and product

/02/

Product feed optimization

We work with the backbone of Google Shopping:

product attribute completeness and quality
title and description optimization for search
categorization and product types
Merchant Center error and warning resolution

/03/

Google Shopping campaigns

We set up and optimize Shopping campaigns:

product segmentation by category and margin
bidding strategies aligned with your ROAS goals
excluding unprofitable products
A/B testing campaign structures

/04/

E-commerce search campaigns

We launch text ads targeting commercial queries:

category and product queries
branded campaigns
competitor queries
ads with dynamic keyword insertion

/05/

Performance Max for e-commerce

We manage Google's automated campaigns:

audience signal configuration
creatives and assets for all channels
oversight of Google's automated decisions
performance analysis by channel and segment

/06/

Remarketing and buyer recovery

We bring back visitors who didn't complete their purchase:

dynamic remarketing with products
behavioral audience segmentation
abandoned cart remarketing
cross-sell and upsell campaigns

/07/

Bid and budget management

We optimize spend for maximum ROAS:

daily bid optimization
budget allocation across campaigns and categories
automated bidding strategies with oversight
seasonal budget adjustments

/08/

Negative keywords and traffic quality

We protect your budget from wasted spend:

search query analysis in Shopping and Search
regular negative keyword list updates
excluding irrelevant categories and products
conversion quality control

/09/

E-commerce analytics

We ensure complete results transparency:

transaction and revenue tracking
ROAS by campaign, category, and product
buyer cohort analysis
conversion attribution

/10/

Reporting and strategic recommendations

We deliver the full performance picture:

monthly report with key metrics
ROAS and cost per order trend analysis
scaling recommendations
next month's optimization plan

How we manage ecommerce PPC

Our ecommerce PPC isn't just launching a Shopping campaign.

It's a systematic process where analytics, feed optimization, bid management, and testing work together to grow sales and ROAS.

/01

/02

/03

/04

/05

/06

/07

/01

/ Current state audit and analysis

We analyze existing campaigns, feed, analytics, and competitors. We identify problem areas and quick-win opportunities.

/02

/ Strategy and campaign structure

We build a strategy around your catalog: which campaigns to run, how to segment products, and how to split budget between Shopping, Search, and Performance Max.

/03

/ Feed optimization and campaign launch

We optimize the product feed, set up campaign structure, and launch ads. We configure full e-commerce transaction tracking.

/04

/ Daily optimization

We monitor bids, clean up search queries, shift budget to the most profitable products and categories. We test new ads and bidding strategies.

/05

/ Scaling profitable campaigns

When we find product + query + audience combos that consistently convert, we gradually scale budget on them while maintaining ROAS.

/06

/ Results analysis and adjustment

Every month we analyze ROAS, cost per order, and margins by category. We adjust the strategy based on real sales data.

/07

/ Growth and new channels

Once core campaigns are stable, we test new formats: video ads, Performance Max, expansion into new categories and markets.

What you get from ecommerce PPC

With our ecommerce PPC, your online store gains a stable, profitable sales channel that scales with your business.

Ecommerce PPC gives you cost control, transparent analytics, and confidence that every ad dollar is working toward orders.

01

Optimized Google Shopping campaigns with high ROAS

02

Steady flow of orders from ad traffic

03

Transparent analytics for every product and category

04

Controlled cost per order

05

Readiness to scale ads as your business grows

Our pricing

SEO service
pricing plans

Our pricing plans are based on a simple and transparent model: every client receives the same high level of SEO services, and the only difference between plans is the number of hours our team can dedicate to your project each month.

You choose the scope that matches your goals and growth pace

/01/ SEO Starter

Suitable for small projects and corporate websites

/02/ SEO Growth

Ideal solution for mid-size online stores and corporate websites

/03/ SEO Pro

For large online stores, SaaS platforms, and large content portals

SEO Starter

20 hours / 25$

500$/mo

This plan includes:

Small project (landing page, corporate site, small business)

Basic initial technical SEO audit + quarterly checks

Keyword research up to 100 keywords + basic content strategy

On-page optimization of priority pages

Basic linkbuilding (guest posts)

Rank tracking for TOP-50 keywords

Google Analytics 4: setup + monthly analytics

Communication via chat + monthly report

Suitable for landing pages, corporate websites, and small businesses that require basic SEO optimization and systematic work on organic growth. The team conducts an audit, optimizes key pages, works on technical factors, and builds a foundation for stable website development. The package budget covers team work only. Link placement costs, copywriting, and other expenses are paid separately by the client for full transparency.

SEO Growth

40 hours / 25$

1000$/mo

This plan includes:

Corporate site or online store

Full technical SEO audit + monthly technical monitoring

Keyword research up to 500 keywords + topic clusters + detailed content strategy

Full on-page optimization + template-based optimization

Linkbuilding: guest posts + niche edits + crowd + analysis of 3 competitors

Rank tracking up to 500 keywords + competitor comparison

Google Analytics 4 + comparative analytics across periods

Communication via chat + monthly report + 1 Meet call per month

This plan is designed for mid-size online stores and corporate websites that require consistent SEO work. The team focuses on technical optimization, site structure, content development, and link building to drive steady growth in organic traffic and sales. The package budget covers team work only. Link placement costs, copywriting, and other expenses are paid separately by the client for full transparency.

SEO Pro

70 hours / 25$

1750$/mo

This plan includes:

E-commerce, SaaS or highly competitive niche

Extended technical SEO audit + monthly monitoring + competitor analysis

Unlimited keyword research + pillar pages + full content roadmap

On-page + template automation + AI-friendly markup

Linkbuilding: tier-1 outreach + competitive link-gap for 5+ competitors

Unlimited rank tracking

Google Analytics 4 + custom events and conversions

Communication via chat + 2 Meet calls per month + quarterly strategy

This plan is designed for large online stores, SaaS platforms, and content-driven websites in competitive markets. Our team implements a full-scale SEO strategy including technical optimization, site structure development, content growth, link building, and analytics to drive sustainable traffic and business growth. The package budget covers team work only. Link placement costs, copywriting, and other expenses are paid separately by the client for full transparency.

Get started

Get ecommerce PPC services for your store

Leave a request - we'll analyze your catalog, current campaigns, and propose a strategy that grows sales and improves ROAS.

You'll walk away knowing exactly how to get more orders at a lower cost.

Schedule a meeting

Our case studies

Наша команда об'єднує експертизу, стратегію та AI-технології, щоб кожен проєкт приносив прогнозований результат.

/01/

E-commerce SEO Case Study: Auto Parts Store

Auto Parts

Auto parts store SEO case study: how a smart site structure, a strong semantic core, and step-by-step optimization of hundreds of thousands of pages delivered steady organic traffic.

Case details

/02/

SEO for IT Companies: Case Study

IT company

First, let's clarify what makes an IT company different from a regular one. Can you call any company that uses computer technology in its work an IT company?

Case details

/03/

SaaS SEO Case Study: Promoting a SaaS Service Internationally

SaaS

SaaS SEO case study: how a full technical audit, hreflang setup, and a steady backlink strategy helped an international SaaS service grow in Norway, the US, and the UK.

Case details

/04/

Cosmetics SEO Case Study: An Online Store Success

Cosmetics

Cosmetics online store SEO case study: technical audit, optimization of 500+ pages, and a steady backlink strategy delivered solid growth in organic traffic.

Case details

/05/

Google Ads Case Study: Auto Accessories Store, 485% ROAS

Auto accessories

Case details

/06/

Google Ads Case Study: Mattress Online Store, 448% ROAS

Mattresses

Case details

View all case studies

Команда

Our experts

At D&Team, we've brought together specialists who help businesses grow online every day. Our SEO experts, PPC specialists, analysts, and developers work as a unified team to deliver a steady stream of targeted traffic and measurable results.

Anastasiia

/PM manager/

Manages projects and coordinates the team to ensure effective strategy execution

Vyacheslav

/SEO Specialist/

SEO expert with 6+ years of experience in digital marketing and online growth

IIryna

/PPC specialist/

Paid traffic specialist managing high-performing advertising campaigns

Oleksii

/Developer/

Develops and improves website functionality, ensuring stable performance

Dmytro

/CEO & Founder/

Defines the agency’s growth strategy and oversees key areas of development

What our clients say

Client testimonials

We value transparency and open feedback. Below are testimonials from companies that chose D&Team as their partner.

We've worked with D&Team for over five years. For me they're not just a contractor or outsourcing - they're my team, just in a different office. Highly recommend.

Kareryna

/Marketer at Alfatech/

Our requirements change - and D&Team changes right along with us; we've found a reliable partner we trust.

Oleh

/Founder of Modulex/

In two years D&Team brought 80%+ of our keywords into the top and set up our ads effectively - highly recommend.

Yuliia

/Director of Versal beauty salon/

Very talented and experienced guys. I enjoyed working with them. Their communication was top-notch, they met all deadlines, and their skills were quite strong. We will continue to work with D&Team. I recommend them if you need an expert in Google CPC and SEO.

Aram Karapetyan

/CEO nftdroops/

I have been working with this team for a long time and am completely satisfied with their work. During our collaboration, they have helped take the website to a new level. I recommend the D&Team for collaboration.

Olga

/Shop owner/

A professional team with an honest and transparent approach to work. During our cooperation, we received many useful recommendations and clear explanations regarding the website’s development. Their expertise and responsibility for results are clearly noticeable.

Fabio

/IT manager/

D&Team are good SEO specialists. They did a good technical SEO audit of the site and turned it in on time. I recommend their cooperation.

Vlad

/Developer/

We use
only proven tools

Frequently asked questions

Below you'll find answers to the most common questions worth reviewing before we start working together

How is ecommerce PPC different from regular Google Ads?

Ecommerce ads work with product feeds, Google Shopping, dynamic remarketing, and product-level transaction analytics. This requires specialized expertise and approaches.

How quickly can I expect the first orders?

First orders usually come in within the first weeks after launch. Stabilizing ROAS and optimizing cost per order takes 1-2 months of campaign work.

What's the minimum ad budget needed?

The minimum depends on product count, competition, and average order value. We recommend a budget sufficient for collecting optimization data. We'll give you a specific number after analysis.

What is ROAS and how do you track it?

ROAS (Return on Ad Spend) is the ratio of revenue to ad spend. We set up full e-commerce tracking so you can see ROAS for every campaign, category, and even individual product.

Do I need a product feed for Google Shopping?

Yes. The product feed is the backbone of Google Shopping. If you don't have one, we'll help create and optimize it through Google Merchant Center.

Do you work with Performance Max?

Yes. Performance Max is one of the key tools for ecommerce. We set it up with the right audience signals and monitor performance to make sure Google's automation works in your favor.

How do you handle seasonality?

We prepare campaigns ahead of seasonal peaks: increase budgets, refresh feeds, adapt bids. After the peak, we adjust strategy to maintain sales during the off-season.

Can Google Ads be combined with SEO for an online store?

Absolutely, and we recommend it. Google Ads drives quick sales while SEO builds organic traffic. Together, the channels lower overall cost per order and create a sustainable growth model.

How do you report on results?

Monthly reports cover: spend, order count, revenue, ROAS by campaign and category, completed optimizations, and the plan for next month.

Will the Google Ads and Merchant Center accounts belong to me?

Yes. All accounts always belong to you. You have full access and control. If you switch providers, everything stays with you.

Ecommerce PPC Services

Why does your online store need professional PPC management?

Ecommerce PPC that drives orders and sales growth

Which online stores are a fit for our PPC services

When ecommerce PPC isn't the right fit

What's included in our ecommerce PPC services

How we manage ecommerce PPC

What you get from ecommerce PPC

SEO service pricing plans

Get ecommerce PPC services for your store

Our case studies

Our experts

Client testimonials

We use only proven tools

Frequently asked questions

SEO service
pricing plans

We use
only proven tools